After months of searching, you have finally come up with a great new business idea.  You are confident that your idea will be a game changer.  You just know that this idea will provide the financial freedom that you have always dreamed of.  However, BEFORE you take YOUR leap of faith, SLOW DOWN! Take a deep breath and ask yourself this one BIG question, ‘What research do I need BEFORE I start my business that will give me a clear competitive advantage?’

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