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PRODID:-//The Small Business Development Center (SBDC) hosted by Pacific Coast Regional - ECPv5.0.2.1//NONSGML v1.0//EN
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X-WR-CALNAME:The Small Business Development Center (SBDC) hosted by Pacific Coast Regional
X-ORIGINAL-URL:https://pcrsbdc.org
X-WR-CALDESC:Events for The Small Business Development Center (SBDC) hosted by Pacific Coast Regional
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DTSTART;TZID=America/Los_Angeles:20260318T100000
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DTSTAMP:20260505T124345
CREATED:20260306T165935Z
LAST-MODIFIED:20260306T165935Z
UID:7094-1773828000-1773835200@pcrsbdc.org
SUMMARY:NEW: Why Your Marketing Is Not Sticking. The Brain Science Every Small Business Owner Needs to Know
DESCRIPTION:Why Your Marketing Is Not Sticking. The Brain Science Every Small Business  Owner Needs to Know \nYou started your business with passion. \nYou know your service works. \nBut when it comes to marketing\, it feels scattered\, inconsistent\, or invisible. \nYou post. \nYou tweak your website. \nYou change your bio. \nStill\, nothing feels steady. \nHere is the truth most small business owners are never taught: \nYour customer’s brain is overloaded. \nIf your message is not instantly clear\, emotionally relevant\, and easy to process\, it gets  ignored. \nIn this practical\, interactive workshop\, you will learn simple neuroscience principles that  explain why marketing either sticks or disappears. You will understand how the brain  filters information\, how it decides what feels safe\, and why emotion drives buying  decisions more than logic. \nThen we apply it directly to your business. \nYou will simplify your message\, clarify your positioning\, and learn how to communicate  in a way that makes people feel seen instead of sold to. \nThis session is designed specifically for entrepreneurs and small business owners who  want marketing that feels aligned\, clear\, and sustainable. \nYou will not leave with theory. \nYou will leave with a sharper message. \n3 Takeaways \n1. You Will Discover Why “Explaining More” Is Hurting Your Marketing \n2. You Will Learn How to Speak to Real Emotional Drivers \n3. You Will Walk Away with a Clear\, Repeatable Messaging Framework \nREGISTER NOW\n
URL:https://pcrsbdc.org/workshop/new-why-your-marketing-is-not-sticking-the-brain-science-every-small-business-owner-needs-to-know/
LOCATION:Webinar – PCR\, United States
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/jpeg:https://pcrsbdc.org/wp-content/uploads/sites/7/2026/03/la-sbdc-workshops-training-.jpeg
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