Assisting Clients in the
Los Angeles Area
hosted by: The Small Business Development Center (SBDC) hosted by Pacific Coast Regional
Aja Beard

Aja Beard is a native Angeleno and a UNLV Rebel. She has been in the
Hospitality Industry for 25 years and spent 15 years managing and opening new
restaurants. Her experience ranges from fine dining to quick service and she loves helping
restaurants thrive. She joined the PCR team as the Restaurant and Hospitality Advisor
in April 2019. Her passion for restaurant efficiency and cleanliness can be seen when
she teaches Food Cost 101 and ServSafe Food Protection Manager Certification and
training classes.

After graduating from UNLV with her Bachelor of Science in Hotel Administration, Aja
spent 14 years climbing the ladder in Las Vegas by working for some of the most
prestigious companies on and off the strip. She assisted with opening the fine-dining restaurant “Sensi” at the Bellagio Resort. She was the Hotel Manager at the Rio All-Suite Hotel and Casino and later the Food Service Director for United Healthcare’s corporate café and catering with Aramark and Compass.

While living in LA she opened “Boca”, a fine-dining restaurant at The Conga Room in LA Live and was the General Manager of The Lab Gastropub, part of USC Hospitality. She most recently assisted owners Kim Prince and Greg Dulan with opening Hotville Chicken in the Crenshaw community. This restaurant has quickly become one of LA’s hottest new eateries serving up authentic Nashville Hot Chicken from a 90-year-old recipe.

Aja is excited to help PCR clients create the proper foundation for long term success
in the unforgiving restaurant industry. Delicious food and excellent customer service
are not the only winning ingredients for great restaurants; profitability and cleanliness
are the silent partners that keep them in business!