An innovative program to educate and encourage young entrepreneurs is enjoying rapid growth and the PCR SBDC is guiding its path.
Serial entrepreneur Marcus Moore began his career as a creative director for major ad agencies such as BBDO West and TWBA Chiat Day Los Angeles before launching his own advertising agency, Moore Advertising. Moore always knew he wanted to develop a business that would have lasting social impact. In 2011, he founded jrCEOs, an entrepreneurship development consulting company that uses entertainment to educate children ages 10 through 17 to start their own businesses.
jrCEOs started out as an online program, with a website that provided an online forum, videos, games and educational tools for young entrepreneurs. In 2013, jrCEO’s launched a pilot summer camp program with a local school, which was so successful that Los Angeles Alliance of Boys & Girls Club brought the curriculum to two clubs in January 2014. As the program began to grow more than anticipated, Moore knew he needed to change his business plan to adapt for the future. In early 2014, he visited the Small Business Development Center hosted by Pacific Coast Regional to receive help in obtaining a working capital loan.
During their one-on-one meetings, PCR SBDC Business Advisor Karen Carr-Crawford helped Moore reassess his original target market, revise his business plan to reflect a new business model, format his loan application package to appeal to lenders and consequently, identify possible lenders.
Moore is currently meeting with lenders to obtain a loan, and hopes to get one soon. “It will help us develop our other products to make sure we’re moving forward as quickly as we’d like.” In the meantime, however, he’s not standing still. jrCEOs now has three employees—a Director of Education, Director of Sales and a Special Events Manager—and has generated $45,000 in sales thanks to an agreement to provide afterschool programs and summer camps in partnership with The Los Angeles Alliance of Boys & Girls Clubs.
The first summer camp took place in June 2014; Moore is also working on developing a jrCEOs app that will gamify the program. Ultimately, his goal is to expand to major cities nationwide, then launch jrCEOs programs internationally.
Moore is dedicated to opening children’s minds. “We want to show them that if they work hard enough and believe in themselves, they can achieve any level of success,” he explains. “It’s about being the CEO of your own destiny.” Moore is becoming a more effective CEO, thanks to the PCR SBDC’s help.